How to Turn Your Fear Into Confidence

How to Turn Your Fear Into Confidence

If you’re like most humans (myself included) there are probably areas in your life where old or new fears hide out or run the show in your day-to-day life & prevent you from feeling as confident, competent & capable as you might desire.

One of my mentors likes to call this a BUGABOO.

Basically, a BUGABOO is an old familiar fear that creates a sinking feeling in the pit of your stomach, intense pressure in your chest OR racing thoughts in your mind that activate your nervous system & causes you to operate out of fight, flight, freeze or fawn.

Ultimately, it’s the kind of fear that makes us lose faith & confidence in ourselves, others or in life itself. 

Can you relate, dear one? 

In fact, I want you to check in for a moment & ask yourself… 

What BUGABOOs or fears, if any, have you experienced like this since the beginning of this year that have activated you & affected your confidence? 

Take a moment to take stock & inventory of this for yourself so you can follow along & relate to what I share next, which is…

I have BUGABOOs too! 

In fact, speaking from a place of true vulnerability here, I had a BUGABOO come up recently that sent me into a temporary tizzy of fear that I haven’t felt or experienced for a very long time. 

You see, having been raised by a single father who struggled to make ends meet, I was raised with a “work hard” mentality rooted in lack & scarcity that has been with me since I was little.

It’s ultimately what led me into burnout in my late 20’s from over-achieving & trying to prove my value & my worth in the corporate world & into burnout again as a new business owner in my 30’s.

When I learned that it was my work hard mentality & unconscious fear around lack & scarcity that had driven me into burnout & a proverbial midlife crisis, I swore I would do whatever it took to overcome that fear going forward. 

Ironically, me trying to get rid of the fear only made it worse because I was rejecting a part of me!

And you know what they say…

What you resist, persists & becomes bigger until you face it!

Since then, this pattern has shown up & caused what I call “money glitches” that occasionally trigger me back into that old familiar feeling & each time it happens, I’ve learned to cultivate & foster a mindset of gratitude, growth & abundance that helps me turn that fear into confidence. 

I’ve also willingly chosen to do a tremendous amount of growth & healing work over the years around these fears which has accelerated my mastery of this but sometimes another layer pops up which is what happened recently when I got triggered into that old fear again when I experienced an unexpected loss of income. 

The money glitch I experienced was actually NOT rooted in reality & will be something I’ll be able to easily pivot & overcome, but for some reason it temporarily caused me to lose faith & confidence in myself for a short period of time until I got clarity on what the antidote was. 

And because I found myself spinning in an old familiar way, it made me realize that the fear coming up was historical & just a ghost reminder of an old habit! 

So what did I do to turn my fear into confidence? 

First, I sat down & gave myself permission to face & feel all the feels about it. 

Rather than running away from it or trying to fix it right out of the gate, I just sat with it like an old friend until it became clear what the fear was, why it was coming up & what the underlying DESIRE (which is so important to identify!) beneath that fear actually was. 

Once I felt it fully & identified the desire this part of me was trying to fill & protect (which is to feel divinely confident in my ability to generate attract clients & create consistent streams of cash flow with ease & grace) I was then able to move into problem-solving mode in a way that helped me come up with a plan to mitigate & transmute that fear into confidence. 

It was only after I identified my true desire that I was able to gain the clarity & direction I was looking for to rescue myself from myself. 

And you know what? 

When you face your fears & clarify your desires in this way consistently, the faster & easier it becomes to transmute fear into confidence! 

Why is that, dear one?

Because believe it or not, focusing your attention & your actions on your desire (i.e. what you want vs. don’t want!) is the hero’s path that moves us beyond our fear!

And of course, if you do the deeper healing work that’s needed to unravel those fears that block your desires with a healer, coach or professional, you can greatly accelerate the amount of time it will take for you to become fully confident, competent & capable in any area of your life you choose to master!

So with the BUGABOOs that came to mind for you, are you ready to turn your own fears into confidence, dear one?

If the answer is yes, I have an invitation for you to consider, which will help you grow, heal & evolve. 

Since 2007 I’ve been teaching women how to energize & elevate the way they live, lead & work & have learned a LOT about how to master the art of self-rescue along the way. 

In fact, making the decision to commit to your own self-rescue is the most effective & sustainable way to energize & elevate the way you live, lead, & work!

If you’ve been struggling with depletion, disempowerment or disenchantment in any area of your life & you’re ready to learn how to save yourself from what’s no longer working so you can turn your fears into confidence, please consider signing up for the free gift + consultation that I offer. 

As always, I hope you find the self-rescue resources I offer helpful & here’s to becoming your very own hero! 🙂


Jess Bonasso, also known as The Self Rescue Goddess, is a self-rescue coach, author & keynote speaker on a mission to teach women around the world how to master the art of self-rescue so they can struggle less, thrive more & become the empowered women they were born & meant to be. 

A leading expert who’s been teaching women since 2007, Jess is the founder & CEO of Brave Life Consulting & the creator of the Brave-Hearted Way, a personalized self-rescue compass & road map that teaches modern-day wonder women in need of self-rescue how to skyrocket their influence, amplify their impact & accelerate their success with LESS time, energy & effort.

A leading expert who’s been teaching women how to energize & elevate the way they live, lead & work since 2007, Jess is the founder & CEO of Brave Life Consulting & the creator of the Brave-Hearted Way, a personalized self-rescue compass & road map that teaches modern-day wonder women in need of self-rescue how to skyrocket their influence, amplify their impact & accelerate their success with LESS time, energy & effort.

Not only does Jess speak for women’s organizations, conferences & on podcasts regularly, she is also a published co-author of two self-help books & has over 20 years’ worth of expertise with the Enneagram personality system.

She is also an accredited practitioner of The Journey Method®, a highly effective form of cellular trauma release therapy that can unravel the root cause of any trauma, struggle or self-sabotage that blocks or prevents your happiness, health, wealth, or wholeness. 

To assess your own self-rescue needs & discover the 3 keys to self-rescue, simply sign up TODAY for a *COMPLIMENTARY* Self-Rescue Assessment!

And be sure to follow Jess on social media where you’ll receive daily inspiration & support on how to heal & fuel your life so you can embrace your greatness on Facebook, Instagram, Twitter, YouTube, or LinkedIn! :)

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